What is Magento, and how to get the most out of it for your business?
Magento is one of the most popular e-commerce platforms for online retailers to use. While it’s one of the best to use, it’s not as easy. Other e-commerce platforms are a better fit for beginners. Unlike these other platforms, Magento knows its strengths. Here are some ways you can make the most out of your Magento platform.
Create Engaging Content
The best way to drive traffic to your website is by creating engaging content. Adding content on a regular basis is a great way to attract attention to your e-commerce website. It’s one of the easiest ways to get more leads and potential sales. Engaging content lets you rank higher on search engine results and can lead to a higher return on investment (ROI).
If you already have a blog, you can edit some of your old content. Remove any content that’s irrelevant to your website. Update any relevant content by turning into a long-form blog post or a blog series. Check the links of your old posts to make sure they’re still working. Broken links don’t bode well for search engines.
Use Visual Merchandising Tools
The great thing about Magento Commerce is that it includes a feature that allows you to cross-sell and up-sell your products. Cross-selling is beneficial to your customers when certain products can be used with others. You should clearly communicate this in your content.
The visual merchandising tool lets you sort by categories, which makes it easier for customers to search for products on your website. You can even sort them manually by yourself if you want to. Use the visual merchandising tools to create your own categories. This helps you create an online catalog that’s tailored to your customer’s tastes and preferences.
Make Use of Customer Reviews
You should also make use of your customer reviews. They’re important since they’re created by your customers and requires little effort on your part. Make sure that you’re asking your customers to review the products they purchase or comment on your blog posts. With Magento Commerce, has built-in product reviews, but Yotpo provides additional tools to get the most of your customer reviews. Use additional services like Shopper Approved to have more control over your reviews.
Grow Customer Lifetime Value
You’ll need to establish your brand loyalty in order to grow your customer lifetime value. One way to do this is to offer your customers store credit after they spend a certain amount. You can offer a reward card or a point system, by offering a discount on orders over $100.
This can help you create your company’s brand awareness. Offer rewards that will have your customers returning to your e-commerce store. Magento already has a built-in reward system for you to take advantage of. There are plenty of reward and loyalty programs for you to try out in the Marketplace.
Offer Customer Discounts
Offering your customers discounts can lead to more sales. As you include discounts, remember that purchasing decisions aren’t based on the discount offered. They’re actually based on the perception of your discount. If a customer is convinced that your deal is the best offer, they’ll choose you over someone else.
Remember that your customers don’t want to have to do the math. Offering a discount on a percentage is better because that percentage is a larger amount than the dollars saved. When it comes to products that cost over $100, it’s better to discount them in dollars. It’ll show a larger amount than with a percentage discount.
Use the Right Magento Theme
If you can’t afford a web designer, you should use a Magento theme that fits your needs. Search for themes on the Magento marketplace or on another site like Themeforest. Remember that placing more banners on your site can lead to more sales. You may want to use a theme that features your logo and branding, but you want to provide the most user-friendly experience for your customers.
You also want to make sure your search experience is ideal as well. Customers who search for products on e-commerce sites are four times more likely to make a purchase than those who click around the site. A search bar at the top of your website can lead to more searches and sales. Using a grid search results page allows customers to click on a product to learn more about it.
Choose the Right Magento Extensions
Magento extensions can make your life easier as a store owner. They can improve the life of your e-commerce site or introduce new features for your customers to take advantage of. Magento Commerce has many popular extensions to choose from, including:
- Gift Card Extension
- MageMob App Builder
- Language Translator
- SEO Hub
- TaxJar Sales Tax Automator
- to Live Chat
Mofluid is one of the best Magento extensions to use. It allows you to create your own theme and offer multiple payment options with ease. Magento Commerce isn’t something that’s just for web developers. Even if you never built a store before, the right extensions can help your business stand out.