In business, it’s common to come across hurdles that require some creative thinking to overcome. While the nature of these problems will vary, you might find that they sometimes revolve around marketing and the struggles you face while trying to increase your brand awareness. Fortunately, you live in an age of means, and where there are problems, there are likely just as many digital solutions that you can access.
Making yourself aware of these digital solutions can mean you begin to arm yourself with useful knowledge, adequately preparing yourself to overcome their respective problems more easily when they rise again in the future. Plus, with so much of your business dealings likely taking place online, becoming more familiar with that landscape will never be a bad thing. With this in mind, what are modern companies’ common marketing problems, and how can they overcome them with digital solutions?
Those Who Can’t Be Reached
When approaching this topic, an immediate issue might come to mind: the fact that members of your target demographic might not be accessible through conventional digital means. It’s true that not everyone is equally fluent in internet communication, and this could be potentially problematic for those in your position looking to get in touch. Not all digital forms of communication are as new or unfamiliar, however, and you might find your solace in the form of emails or texts.
Simply having a phone with a number is enough to get a text, and emails are still widely used by many people every day. These can be good avenues for campaign marketing, but it’s important that you make your message engrossing to differentiate it from spam, which might mean looking into political texts examples before you begin.
A PR Crisis
You can never predict when a PR crisis will occur, and when it does, it can feel like a wildfire growing increasingly out of your control as time passes. Luckily, while these problems might begin through channels such as social media, that’s where you might find the right place to address them as well.
Unfortunately, there’s never going to be a fool-proof way of dealing with these situations, and while the problem itself can vary greatly, having a PR team on-hand to draft up a public response can help set things right. If you prefer, this can be a video response for a more personal touch, but debuting on your social media pages for all to see might be the best route forward.
A Lack of Website
In the early days of your business, you might find that you lack the funds to design yourself a dedicated website. This could be seen as problematic as websites are often the hub of all information a business has to offer, meaning your prospective customers can find out all they need to know about you from this page.
Fortunately, social media pages are free to use, and for a time, they can serve as a temporary substitute since you would likely have these pages up and running anyway to use them for marketing. When the time comes, and you do have your website in place, you can link it through social media pages, making it easy to find for everyone who currently follows you – and potentially increasing the traffic to the site as a result.