Digitization sped up how humans live— everything is now mobile and on the go, and brands need to catch up to their audiences’ pace. In 2021, there were over 15 billion mobile devices operating worldwide, and there will be 18.22 billion devices by 2025. In the U.S., around 97 percent of the population owns a cellphone, and 15 percent of American adults are “smartphone-only” internet users. This means that there is a consumer segment that is only reachable through mobile devices— presenting a significant opportunity for brands.
The growing usage of mobile devices makes people more reachable; hence marketing using mobile or tablet devices is a must for both online businesses and brick-and-mortar entrepreneurs. Here are several ways you can boost your content performance for mobile and tablet devices.
1. Create a Responsive Webpage
People prefer mobile devices because they are easy to carry, allowing them to connect to the internet with just a tap. The speed and convenience do it for many. So what happens when your website causes them to stop and pause just to wait for your content or webpage to load? They will hit that ‘X’ button, and you will likely lose them.
When managing your website, it is important to test its loading and response speed for mobile users as well. This is best coupled with a customer journey that’s hassle-free and fast. A fast checkout process supported by a fast website can greatly improve user experience and increase conversion rates by 160 percent.
A study showed that even a 0.1-second improvement in website response could make a huge difference for customers. It can increase conversions with retail consumers by 8.4 percent, while the average order value is up by 9.2 percent.
Beyond this, a good response speed can also help your website to rank better on search engines. Google announced in 2018 that it will consider website loading speed in ranking pages. Sites that are not optimized for mobile can also be penalized.
2. Launch a Mobile Ad Campaign
Ads have become a vital part of communication and marketing for almost all brands across industries. But it is necessary to ensure that even ads must be optimized for mobile so they can be effective and yield positive results.
Design and launch ad campaigns dedicated for mobile consumers. This can be promotional or transactional ads that look great on phone or tablet screens. It’s a plus if you can make it interactive. Dynamic content optimized for mobile can also bring you a larger audience.
Moreover, mobile SEO is vital if the goal is to increase a brand’s visibility. A good mobile marketing strategy keeps users who are searching for a company or product on their mobile phones at the center. Tools like Google AdWords allow you to create ads specifically for mobile. There is also Google Ads for mobile, which can help you push ads directly to mobile users.
Moreover, you can further understand Ahrefs Tool Guide: Keyword Explorer for e-Commerce to find out how you can dig deeper into your website or e-commerce site. This can help you view the performance of the keywords you are using. You can also find out which keywords to use in order to help customers find your page and products.
3. Increase the Ways to Interact
With a brand, users are all different, and all purchasing experiences are different. That’s why offering users different ways to communicate with your brand is so important. Diversify your content and offer something that they can actually appreciate more when viewed via mobile. Let consumers use their mobile devices with your content.
Launch clickable and interactive ads with calls to action or offer engaging onboarding or guide ads for your mobile or mobile-optimized apps. Include chat and call features on your website that are functional on mobile and also help customers reach you better and get the service they need.
Additionally, leverage your social media pages to lead the audience to your website or e-commerce site. Launch campaigns that will encourage them to click on your shop’s link and make a purchase.
4. Include an Option to Pay via Mobile
Due to COVID people appreciated digital banking and payments more, resulting in two-thirds of adults worldwide making or receiving digital payments as of 2022. As today’s consumers further seek faster transactions and more convenient shopping experiences, it is a must that as a brand you offer them fast and easy payment methods optimized for mobile devices.
Adding a point-of-sale system that supports mobile payments to a brick-and-mortar store can transform your business. It allows you to attract and cater to digital natives and even the health-conscious who wish not to touch cash and pay fast via their Apple Pay, Paypal, mobile banking app, or virtual bank cards. This way, you can also push promotions along with their digital receipts.
If you are an e-commerce business or have a web shop, consider offering convenient and secured online payment options. If you can provide the functionality to integrate to their existing digital banking apps, that’s a major plus. It makes the checkout process faster and stress-free, making your brand worth remembering.
An option to securely save preferred payment methods is also a good addition to your services. This eliminates the need for customers to enter their bank account or card number repeatedly, saving them time and making shopping from you more effortless. This can help you engage customers and improve loyalty.
5. Join Mobile Social Networks
Social media is almost coupled with mobile devices as this combination allows people to connect, get entertained, create and even shop. Facebook, Instagram, and TikTok, among many others, have already integrated shopping into their platforms. On Facebook alone, over 98 percent of active user accounts worldwide are accessed via some kind of mobile phone.
If you want to reach consumers via mobile devices, consider all possible distribution channels especially social media, which is undoubtedly a key channel. Establish your presence and interact with your audience. Promote your website and create tailored content for all channels as much as possible. Additionally, you can partner with creators to help you create engaging and relevant content that can boost your presence on mobile.
Boost Content to Reach Those on the Go
The good thing about mobile devices, like smartphones and tablets, is that people can carry them everywhere and use them anytime. This opens an opportunity for brands to reach possible customers anytime, anywhere as well. Optimize your website speed and publish engaging and relevant content fit for mobile devices.
Make sure that your webpage is customer-centric and accessible, delivering fast and convenient customer journeys even for mobile users. Leverage all channels available to share content and expand your reach. This gives you the power to tap into the digital natives and people who are always on the go. Thus, you are set out to unlock opportunities to increase sales and conversion, engage your customers and boost loyalty, ultimately propelling your business upwards.