What Are SEO Services & What Do They Include?

You are in the right place if you want SEO services for your website and a serious and experienced professional SEO services company to entrust optimization for search engine positioning. As Google’s goal is to provide increasingly relevant results to user searches, these algorithms are continuously updated to ensure a better and better search experience.

Reading this article, you will find relevant information about SEO services and how a search engine work.

Why do You Need a SEO Services Company?

SEO positioning services, which include on-page and off-page SEO activities, should be carried out by SEO Specialists and an SEO services company that study search engines and their algorithms and work on-site code and internal and external linking, and other ranking factors for a site to perform in SERPs for several relevant keywords.

It is, therefore, necessary to have skills and knowledge, both vertical and horizontal, and you must always be up to date as Google continuously changes its algorithms. The SEO services company, if deemed necessary, uses other competent professionals in their branch of activity to provide high-quality SEO services to their client’s sites. The SEO Specialist is a professional studying search engines and their positioning dynamics.

To increase the visibility of your website in search engines and for an SEO services company, do not hesitate to contact the best seo company UK.

The Aim of SEO Services

It is essential to underline that the purpose of SEO is visibility in search engines and the consequent increase in organic traffic and positioning on Google. SEO services are only one component of the so-called “Web Marketing Circle.”

Web Marketing activities sometimes have more complex purposes, so the figure of the Web Marketing Specialist differs from that of the SEO Specialist.

7 SEO Services

As a matter of clarity, in this article, the SEO services are divided into 7 phases:

  1. Keywords Research and Competitor Analysis
  2. SEO Technical Audit: SEO analysis
  3. Drafting of the editorial plan
  4. SEO Copywriting: creation and optimization of texts
  5. On-site optimization
  6. Off-site optimization
  7. Monitoring: Measure and Optimize

Each phase is a separate service that aims to help your site.

1. Keywords Research and Competitor Analysis

Keyword research remains a cornerstone of SEO, regardless of Google’s ongoing algorithm updates. The Web’s competition is now so high that finding a way to intercept organic or paid traffic requires a precise strategy. Here’s what you need to know about keyword research methods. Keyword research analyzes the terms users use to search on Google, Bing, Baidu, Yahoo, etc. In practice, queries are analyzed for content optimization and digital marketing purposes.

The keyword report tells you the target audience, how popular that query is, and how difficult it is to rank on specific keywords. The more popular a question is, the more difficult it is to compete for a good organic ranking and the higher the auction for paid placement. You can use specific tools to understand how popular a particular ‘topic’ is among your target audience, the volume of searches, and what words are used to search for it online. At that point, all that remains is to produce the content you are looking for and optimize it with the correct terms.

Keyword research starts with the imagination – ask yourself how potential users/customers might search for your business/service.

Discovering the advantages of the competition is essential to position yourself competitively in the market. Some tools allow you to analyze the statistics of your competitors or to enter into the merits of which keywords they use to get more traffic and attract potential customers.

2. SEO Technical Audit: SEO analysis

With this term, SEO services companies go to different group techniques implemented by an SEO Audit software or by an expert in the sector and analyze the site from a technical, structural, content, and competitive point of view. To identify the SEO problems that compromise its indexing and ranking—a fundamental analysis in the SEO Check phase.

Whether you have a website, a blog, or an e-commerce, the SEO Audit is strategic: it is the perfect tool to have a clear idea of ​​how your project is working and to understand where and how it needs to be improved.

Only with the SEO Check is it possible to identify your site’s strengths and weaknesses and conquer the top positions in search engines by intercepting customers looking for the topic they are talking about or the products/services offered.

3. Drafting of the Editorial Plan

Creating an editorial plan is one of the crucial points of a good content strategy for any company or brand that wants to establish itself in the online universe. It is possible to create an editorial plan for content for the company blog and the coordinated management of the social channels you choose to communicate. Building a valid one step-by-step is crucial: so let’s analyze together what exactly is meant by the editorial plan, how to organize it best, and how to learn how to create an ad hoc one for the main social networks.

A carefully designed editorial plan is indispensable in an inbound marketing strategy. The drafting aims to organize the contents created to publish one after the other with a constancy and narrative coherence through a publication calendar covering both the short, medium, and long term. The drafting of an editorial plan for social media, in particular, is integrated into a strategic web marketing plan and a complete SEO optimization study.

An effective content strategy uses social channels to attract users to company pages to achieve different and sometimes complementary purposes. Integrating marketing campaigns into powerful cross-media operations will bring each message to the maximum of its communicative power and will make the online presence of each business homogeneous and widespread.

4. SEO Copywriting: Content Creation and Optimization

SEO Copywriting is the art of writing texts for websites that are attractive to both users and search engines. That is, they can satisfy users’ needs and requests and the requirements imposed by search engines. Writing optimized texts plays a fundamental role in a web marketing plan because it represents an essential requirement to generate traffic on any site. Let’s now go to the discovery of the basic rules of SEO Copywriting.

This phase is essential because it concerns one of the fundamental characteristics of web marketing: persuasion.

5. On-site Optimization

On-site or On-page Optimization collects all those optimizations on the website’s pages.

Some examples of code interventions are:

  • Optimization of fundamental metatags (creation or implementation of automated compilation systems, in the case of intense and complex sites);
  • Implementation of directives to avoid duplicate content, including rel canonical;
  • Implementation of automated systems to obtain a Sitemap in XML format of the site that is constantly updated and well compiled;
  • Compilation or correction of the Robots.txt file;
  • Generation of SEO-friendly URLs;
  • Optimization of CSS and Javascript files;
  • Minification of all files (CSS, JS, HTML, PHP, etc.);
  • Reduction of CSS and JS references;
  • Optimization of images by filling in all the fundamental attributes;

6. Off-Site Optimization: Link Building

Off-site or Off-page optimization activities are those related to increasing link popularity. Selecting only quality and highly relevant sites is the primary purpose of this phase of SEO services. It is a research and action phase: “research” because it is necessary to identify and select relevant websites as reliable sources of links; “Action” intended as contact with the webmasters of these sites and publication of links on the specified locations.

By relevant sites, SEO services companies refer to portals, blogs, and forums that deal with the same topic as your site.

7. Monitoring: Measure and Optimize

Only by analyzing statistics and measuring the achievement of objectives is it possible to carry out scientific work. In this analysis phase, it is essential to use tools for monitoring web metrics (mainly Google Analytics and Google Tag Manager), with which you can set the following:

  • Filters and segments to have customized metrics;
  • Objectives on the critical pages of the site (for example, the purchase confirmation page for an e-commerce or the thank you page after sending a form);
  • Event tracking;
  • Customized reports and dashboards give you a picture of the situation at a glance. Both to the customer and you;

Secondly, you can monitor the site with Google Search Console and Bing Webmaster Tools which provide, even if with a few days of latency, essential information on the site’s health and, therefore, on-site optimization. Configuring these tools well is necessary, especially when positioning multilingual sites.

Finally, it would be best to use tools such as Majestic SEO and Ahrefs, with which you can monitor link-building strategies and, therefore, off-page optimization. These tools are handy to prevent any penalties from Penguin, for example, due to negative SEO techniques. Monitoring the incoming links makes it possible to find suspicious links and run for cover immediately. Only by measuring all these factors is it possible to guarantee SEO services that bring results.

Are You Ready to Invest in Services Offered by an SEO Services Company?

We hope we have summarized clearly and transparently the phases of the SEO services you should carry out and, above all, have made you understand the necessary amount of work behind an SEO campaign.