Information technology has been rapidly evolving with the integration of intelligent machine-learning systems that reshapes our perspective about the workplace and organizational structures. Surely when there are converts, there are bound to be skeptics and critics.
A recent survey of business executives in the United States indicates that no less than 80% of them believe that modern-day artificial intelligence-driven (AI) IT services and support systems are a substantial “business advantage.”
There is, in fact, a steady growing demand for IT support specialist services regardless of the industry or nature of business. A 2005 report indicated that the IT consulting hit record revenues of $38.3 billion which nearly doubled in 2015 to the tune of $60.8 billion.
Furthermore, a survey conducted by Adobe Digital Insights (ADI) indicated that instead of automation and robotics taking away their jobs, they believe that it has helped them with their regular tasks and enhanced productivity. According to MarketWatch some jobs robot can do better than you such as Stockroom worker, Bartender, Soldier, Bomb squad even the housekeeping and cleaning jobs.
Another survey found that 91% of marketing automation users found it “very important” to the success of their businesses and operations.
What makes automation and AI stand out from traditional practices and processes? Here are three of the most common yet profound reasons how AI has benefitted businesses.
Rapidly evolving technologies have allowed for things to improve and move faster, but so does the demand for information and data storage. Complex software is coming into the picture to answer the demand for these changes which often result to errors in information when it streams or transfers in large magnitudes.
Machine-learning processes thanks to AI algorithms help answer this need as a solution to eliminate errors and it has done so successfully to prevent errors in processes and systems.
Marketing automation is one of the best examples of effective automation as it integrates machine-learning processed and software platforms that automate processes, such as sending emails, posting the ad to social media or monitoring website visits, just to name a few.
It does give you the edge oversimplifying and taking on repetitive tasks for better productivity and more brain power for other critical decision-making roles.
One of the key benefits of AI in businesses is the ability to promote deep-learning capabilities for operational and functional tasks. This is mainly because AI can be trained on specific functions and “rationalizes” operational flows based on specific tasks to focus on.
Over time, data trained on AI neural networks begin to develop its own operating systems and works to fill in gaps in the process or seek to improve processes.
The future of businesses can definitely turn to AI and benefit from it in the long run.