Regardless of how competent you are in digital marketing, it influences many of your business decisions every day. As many digital marketers would say, search engine optimization is significantly changing the ROI figures for many industries. In fact, there are statistical data sets that suggest word of mouth online marketing earns more trust from users as compared to any other form of advertisement.
Besides, the right digital marketing channels can help businesses reach the right audience and optimize their branding campaigns.
According to a Smart Insights review, more than 80% of industries use pre-determined digital marketing procedures in their business model. However, the real question is- which industries need to invest more effort into their digital marketing campaigns?
#1 Law Firms & Legal Directories
According to a Greentarget State of Digital & Content Marketing Survey, 25% of American law firms have a well-organized marketing plan. In fact, many of the law offices are now boosting their market penetration with the help of blogging and digital marketing tactics. Clearly laid out marketing plans, indeed, helps achieve more conversion per lead sets.
Since communication is an interim quality of lawyers and legal attorneys, using this skill to communicate and educate their clients online is proving to be very helpful. Moreover, building a profession in the law requires conveying the right messages, it is extremely important that every piece of information is broken down into smaller bits.
#2 Retail Sector
Retail sector is among the top three industries generating highest ROI through digital marketing strategies. The big and the small players, alike, are generating remarkable revenue and maximizing returns on their investment online.
All that’s needed is a careful identification of the in-demand and niche-relevant products to define the goals. It is remarkable how these retail businesses are improving their sales and increasing awareness around their brands by simply offering off-chart customer support.
#3 Healthcare & Wellness Companies
According to a 2013 study, 77% of online users tend to look for solutions to their health problems on the internet. Its no wonder why healthcare and wellness companies have a dedicated budget for their digital marketing campaigns.
Moreover, with the advent of cloud computing and turner technologies such as machine learning and artificial intelligence, the healthcare industries can now target their audience more effectively. According to this article, cloud computing and digital marketing together can significantly increase the your brand’s online presence. So, if you’re from the industry, digital marketing is surely not to be missed, unless you don’t want to grow your business.
#4 Education & Training Industry
Surprisingly, one of the highest reapers of low-budget digital marketing is- the education industry. As simple as a Facebook page or an Instagram handle is sufficient for driving in significant leads for your education-based companies.
Training institutes, colleges, schools, and universities can be widely seen active across online media platforms. So, whether you are beginning your career as an independent tutor or working for training institutes, digital marketing is your cup of tea.
These 4 industries or business sectors are not only using digital marketing but generating huge sums of revenue out of their investment.