People spend most of their time on the internet, whether it is to shop for a product, find a service, read a blog, or for various other reasons. Considering this, businesses, too, have shifted online. In fact, as of now, having a website with a robust social media presence is the need of the hour.
A business website can help you represent your brand, build trust, close sales, capture leads, and be on top of search engine results. However, the only catch is that your business website must be practical, engaging, and functional. Without a user-friendly central digital home for your small business, you will be left behind, and no one will ever be able to find you, regardless of how good your product/service is.
So, to help you build a website that’ll compel users to stay, browse, and make a purchase, here are our top web design tips.
1. Put UX first
User experience is one of the most crucial considerations in small business web design. UX refers to how simple and engaging your website is to navigate. It plays a significant role in influencing how long users will remain on your site. Using legible fonts, developing for mobile users, and including compelling content are just a few small business website design guidelines that can assist you in producing a pleasant UX.
If you’ve launched your business in a location like Denver, with plenty of diversity, the potential for growth, and low business taxes, then good web design is all the more necessary. About 99.5% of all businesses in Colorado are small businesses, and the competition is tough. So if you’re too busy to tackle web design responsibilities on your own, search for a good Denver website developer and build the best website for your small business.
2. Make the homepage of your website scrollable
A scrollable homepage makes your website more accessible to visitors, as most people browse websites using mobile devices. A scrollable homepage also allows you to animate website items. Hence, they appear or slide as the user scrolls to them, making them more contemporary and exciting. Without being overbearing or intrusive, this design offers a layer of intrigue. Create sections on your scrollable homepage to make it easier to navigate. It should have the areas listed below:
- About/Introduction page
- Products/services and features
- Services Overview
- Contact information
3. Implement CTAs
A small business needs a website that seems excellent and generates business. One of the greatest methods to achieve this is strategically placing calls-to-action (CTAs) on your website. CTAs are links or buttons that urge visitors to perform a specific action, such as making a purchase, downloading, or subscribing to a newsletter.
You can construct great CTAs utilizing a variety of small business website design strategies, such as using concise and appealing language, positioning them above the fold to maximize accessibility, and testing to see what works for your market. Additionally, use clear and persuasive phrasing for your CTAs as one website design advice for small businesses.
4. Be search engine-friendly
You must optimize your website for search engines like Google to reach your intended audience and grow your small business. It will make it more likely that when someone searches for services or goods similar to what you offer, they will find your website in relevant search engine results.
Using keywords consistently across your website, writing insightful blog entries that are keyword-rich, and constructing backlinks to your website are some crucial SEO practices for small company websites.
Furthermore, blogging is a terrific way to produce timely material that can assist your website in ranking higher in search engine results.
5. Ensure quick page loads
People today are impatient with websites that take a long time to load. Users can leave your website and find one that loads more quickly if it takes a long time. It leads to the loss of visitors and potential clients and may also harm how well you rank in search engines. It’s critical to ensure that your small business website loads quickly, regardless of its type.
Speeding your website to guarantee quick page loads and keep people interested is crucial. Page speed is a factor that search engines like Google consider when ranking websites, so having a speedy site could make the difference between appearing on the first page of results and being stuck several pages down. The quality and size of your images, the number of plugins you’re utilizing, and the web host you select are some essential aspects to consider.
A small business website needs social sharing buttons to be successful. Why? Social media platforms provide more details about your small business to prospective clients, such as user reviews, geolocation, images, and more.
According to Social Media Today, adding social media buttons and links to your company blog will increase brand recognition and produce new material for your website.
Small business owners can also provide original website content through blogs and social media. Blogs and social media feeds liven up a page, unlike static home pages and top-level sites that generally have the same information for weeks or years.
7. Ensure your website is secure
Customers are very protective of and sensitive about their personal information. Make every effort to assure customers that their data is secure on your site. One of the website security precautions is to have a valid SSL certificate. This tiny data file secures surfing, log-in details, file transfers, and credit card transactions by tying a cryptographic key to your company.
Furthermore, a valid SSL certificate is crucial because it generates the HTTPS application protocol and the lock icon in a user’s search box. If your website doesn’t use the HTTPS internet protocol suite, Google will frequently mark it as insecure and send visitors elsewhere.
As you embark on your small business venture, keeping these web design tips in mind will help prompt your digital marketing actions and pave the path to success. After all, professional and easy-to-use websites have become necessary in today’s digital landscape, so ignoring the idea of having a website will halt the brand recognition process. Furthermore, consider hiring professional web design services if you believe you can’t dedicate time and effort to web development and optimization. There’s nothing wrong with doing what’s best for the business!