7 INTERESTING HACKS TO INCREASE YOUR WEBSITE TRAFFIC
The modern business world is considerably different from previous years, as business practices have evolved massively in the past few years. Businesses now rely on technology to carry on their mundane tasks. Not only the business practices have changed, but consumers’ approach towards businesses has also changed, as they have started viewing products and services in a different light.
Today, many people spend most of their time on gadgets and use mobile phones and other technical devices for their daily activities. They search on the Internet for the products they need and conduct research before deciding about their new purchase. Companies have to turn to digital tools to make their presence known and stand out among their competitors. Having a strong presence on the Internet determines your company’s success as it means your company has made a name for itself.
Since we live in a digital world, a website is crucial for a business, but launching a website alone is not enough. Companies have to continually work hard and strive to make it appealing to users and increase traffic. The contemporary business world is extremely competitive, and new companies keep coming forward, further tightening the competition. Business owners have to be innovative and competitive with their strategies to stay in the market.
Undoubtedly, a business website’s role is crucial as it has the potential to change the game for business. You can even use it to apply different marketing techniques and make your business grow. Companies struggle in generating traffic and have to raise the bar by being innovative with their hacks to attract users. The following are some of the exciting hacks which will support you in increasing your website traffic:
- Create Unique Content
The Internet has millions of websites, and it is almost impossible that your niche website does not exist already. People do not appreciate websites that publish run-of-the-mill content and do not offer anything different. One way of attracting users is to create unique yet informative content, and it will also establish your identity. When users find one-of-a-kind of content, they return to the website whenever they require some new information. Creativity has no bounds; you can use your imagination and bring new things related to your niche and publish them on your website to bring in more users. Publishing different information or distinctively presenting regular information helps boost website traffic, and consequently, increase its rankings.
- Promote Website in Online Communities
Sharing content in online communities is an ideal way of garnering more traffic towards your website. You must identify your target audience first and then determine their regular vising circles to promote your website. The practice will expose your website to interested users. You can also enable a share option to boost your website’s reach. People may like your content and want to share it among their circles, but having no ‘share’ option limits your chances to increase traffic on your website.
Perhaps, giving a share feature gives you an easy way of boosting your reach. Posting in online communities like Quora, Slack channels, and different forums will exhibit your website to more people, consequently bringing in more users.
- Technical Improvements
Websites require regular updating, and when companies lag in doing so, it starts performing very slow. As a rough estimate, people do not wait for more than 20 seconds for a website to load, and they move to other alternatives. Adding structured data markup, installing an SSL certificate, and optimizing the Robots.txt file are a few ways of improving a website’s technical aspect. Technically advanced websites with a user-friendly interface have become popular among users, and they prefer these websites over slow webpages.
- Build backlinks
Building backlinks is another effective way of boosting SEO and attracting visitors. Links determine the website’s popularity, and when your website appears on the backlink, it shows that users find your webpage worthy of reading. Search engines work in different ways, and when they identify that many websites’ backlinks direct towards your webpage, they conclude that your website publishes authentic content.
Moreover, it improves the ranking of your website and automatically helps you earn a badge of credibility. You must be vigilant while building backlinks and see that the back-linked website publishes relevant and reliable content. Paid backlinking is termed as a ‘black hat’ and affects your websites’ credibility.
- Better Keywords, More Visitors
Keywords may not be a new way of increasing traffic, yet it is still beneficial. Keywords help boost SEO, search engine optimization and make websites land on initial search pages. Many people do not bother checking the second or third pages of search results and gain information from initial search pages. While designing your content, ensure that you use long-tail and short-tail keywords creatively. Local keywords boost your website, and you can combine them with the already popular keywords and make your website appear higher as search results. The Internet has provided several ways of choosing keywords. Perhaps you need to be vigilant while choosing them. Experts suggest that one should incorporate keywords in your content seamlessly and do not make them stand out.
- Guest Blogging
People often argue that guest blogging does not make much difference, and it is an outdated phenomenon. The key is to identify the target audience first, as, without it, you cannot hit the required target. Another secret is to select a reputed host site for your guest blog. It will help in navigating traffic towards your website. Entertaining, informative, and unique guest blogs gain more acceptance, and people appreciate them more than self-promotional and spam blogs.
- Get a Shoutout from Influencers
Some influencers have a higher reach in the modern world than celebrities, and getting a shoutout once from them can put your website high in the rankings. Influencers have a massive audience, and their followers value their recommendations without raising a question. People may not trust brands, but they find influencers’ words authentic. Reaching out to influencers can boost engagement and enhance the website’s reach.
Businesses cannot run in a vacuum, and they have to stay updated and follow trends to generate substantial revenue. The modern world requires them to have a strong presence on the Internet and attract more users. Well-designed, informative, and updated websites manage to catch users’ attention, and they refer to these websites in their social circles. Companies can attempt interesting techniques and be creative with their strategies to increase their website traffic.