In today’s digitized era, eCommerce markets have become saturated. Every brand uses social media, SEO, and Google Ads for marketing their business. Likewise, companies are uploading content to reach out to their target market. However, with multiple brands competing on the same scale, people feel there is an information overload. Instead of engaging audiences, it leads to a lack of understanding and data smog.
So, how do brands find a way through this problem? Content marketing has become an essential concept in the digital world, so it is time to get creative with content. Perhaps, you can utilize the power of interactive content. Lately, infographics have caught marketers’ attention. They provide an aesthetically appealing way to present information. Simply put, they can tell a captivating story to readers in a way words alone might fail to accomplish.
Furthermore, infographics allow consumers to capture information visually through diagrams, graphs, and illustrations. Thus, opt for infographics to elevate your content strategy past the standard text and pictures. If you are uncertain about this, let us show you the ropes. Here are six reasons to utilize infographics in your eCommerce business.
1. Explain Complex Processes
Even though we live in a tech-reliant world, many people still aren’t hands-on with technology. As a result, online stores suffer from a huge number of bounces. After all, many prospects leave the eCommerce store and never return. It happens because people can’t understand your website interface, find the cart, or apply a discount voucher.
To overcome this problem, you must simplify the process by creating visuals. You can upload an infographic explaining every step. Remember, the success of infographics depends on how and what information they present and their design. Hence, use iPad for drawing these infographics and promote understandability. Besides this, you can also outline the subscription process or loyalty program through infographics. Once every step is illustrated visually, it will drive conversion and business sales.
2. Stir Interest in Products
Believe it or not, visuals and graphics are simpler to process for the brain. It captures audiences’ attention, inclining people to take action that, in turn, drives business sales. Along with graphics, infographics allow brands to add bits and pieces of information to engage people. After all, customers want to know how to use the product while reviewing its image. Likewise, a brand’s goal is to show them what they need, putting infographics to use.
Moreover, infographics can also increase organic traffic to your webpage. Integration of visuals in your eCommerce content strategy would push customers to the product page. They would get detailed product information with visuals, increasing the conversion rates.
3. Unfolds Underlying Features
It is tricky for most people to make the final buying decision. Some can’t decide if the price is too high or low, whereas others want to keep exploring alternate options. All in all, they spend a lot of time reviewing dozens of products and their different variations. That’s the reason for a high turnaround time and extended purchase delays.
So, why not give them product information in the best possible way? Instead of writing long-form descriptions beside every product, create an infographic. It would emphasize the product features while splitting your description into a list. Similarly, you can help people decide by generating comparison charts. Maybe, you can compare products on the same page by adding all features and benefits of every product. It will make it easy for customers to review and expedite their buying decision.
Have you heard of link-building? Links directing users from one webpage to another help build a webpage’s creditability. And when Google notices that your other pages are referring to your website, it increases your ranking on the results page. However, the rule of thumb is to ensure these links come from relevant and authentic websites. Here, infographics can come in handy.
Almost every website wants to integrate visuals; thus, they are interested in publishing infographics. They will include your web page’s link to the infographic, building backlinks. As a result, it’ll boost traffic to your webpage while strengthening domain authority on the search engine. At the same time, other sites publishing your infographics means more visibility. It will expose your brand to their audience pool, leading to higher user engagement and conversions.
According to the stats, infographics generate three times more shares than other social media content formats. If you market your products on social channels, using infographics could be worth all the time and effort. So, design short-form infographics that fit your social media feed well. In addition, factor in your target audience when deciding which social media channel to use.
Facebook users engage more with information graphics and charts such as health or entertainment-themed infographics. Similarly, Twitter’s audience prefers sports or career-related pieces. Believe it or not, infographics can go viral. Users share content they like on social media, helping your drive referral traffic. Now, the only question is how to improve the infographic’s shareability.
- You must enable highly visible social sharing buttons
- Share your infographics with micro-influencers and social media accounts
- Submit them to infographic sites to increase the reach
6. Enhances Readability
Entrepreneurs offering technical software solutions and applications often find it hard to convey their message. They want to explain the features in a way understandable to the general audience. Fortunately, an infographic can help readers digest text-heavy content and comprehend product features readily. If you are unsure how to make the infographics appear more readable, look below.
- Use attractive colors that captivate audiences and align with your brand logo. It will allow customers to resonate with your brand, promoting understandability.
- Test different layout options to choose the best match aligning with consumers’ interests.
- Avoid crafting lengthy sentences and stick to essential bits of information. Remember, the lesser the text, the better.
- Lastly, create an aesthetically pleasing infographic instead of churning out a mediocre one. You have to make it look like a piece of content that inspires audiences.
These days, audiences look for something new. Hence, those long text-based blog posts won’t get engagement. Every brand must utilize the power of interactive content by creating infographics. They offer a mixture of visuals and text that appeals to audiences and delivers the brand message. In addition, infographics help build backlinks, unwind product features, and boost shareability. Remember, the right eCommerce content strategy can skyrocket your sales and profitability in no time.