Thanks to modern technology tools and digitization, the online food delivery business is skyrocketing. Moreover, people’s preferences have also changed for the last couple of years; today, they enjoy online delivery food compared to visiting brick and mortar restaurants because it saves their time and offers them comfort.
Zomato, Doordash, GrubHub, JustEat, etc., are the popular online food delivery market players. Indeed, food delivery apps have made our world better and easier as it was never before. More than 31% of US consumers use food delivery apps at least once a week, as per the research. The restaurant industry is going digital and has rapidly grown its market share, thanks to cutting-edge technology solutions.
Online ordering and delivery is the easiest way to scale up your food business without spending lots of capital. It is simple to go online; marketers follow multiple promotional techniques to drive traffic. One of them is creating an appealing landing page to carry out promotional activities.
Why Your Food Delivery Business Needs a Landing Page
Designing an eye-catching landing page is critical to impress your audience at first glance. In order to increase the conversion rate, you need to create a clutter-free landing page that offers a seamless user experience. Creating a landing page for your delivery business offers plenty of benefits.
Living in the Internet world where people are overloaded with information, people love to get information quickly and don’t want to indulge and spend time looking around for ages. Here beautiful landing page works like a pro and helps you drive more traffic to your website or app.
Hubspot has explained five reasons why your delivery business needs a landing page,
- Lead generation
- Collect demographics about your customers
- Provide fuel to your digital marketing strategy
- Increase sales
- Improves conversion rate of ads campaign
- Better ROI
Today, online promotion consists of a major portion of overall marketing activities, and a landing page is one of the activities that add fuel to your comprehensive marketing plan. It’s not only about sales, but it’s all about how the customer interprets your brand that is persuading them to do so.
Landing Page in a Brief
The landing page is a fundamental promotional tool of any digital marketing strategy and a compelling way to attract anonymous visitors to your business. The purpose behind creating a landing page is to remove distractions and encourage the audience to take action. It could for any purpose, such as sign up for the newsletter, place an order, or even download your restaurant online ordering platform to convert visitors into leads and bring them through the sales funnel.
As per Instapge, here you can see around 42% of visitors click on the landing page and make purchase decisions. No doubt, your landing page should be designed beautifully, but that does not mean it only looks good. You also have to include all the information related to your offerings and business. A good landing page should be:
- Precise yet informative
- Have a clear Call to Action
Below are five best practices you need to consider for creating a high-converting landing page for your food delivery business.
# Follow Minimalism Design Approach
As we have said earlier, the main motto behind creating a landing page is to impress customers at very first glance. Therefore, your landing page should be clean, concise, and should contain a cohesive design. All the information should be presented strategically.
Try to include only those information that conveys meaning and encourages them to take a step. Don’t confuse the audience with too much information; by doing this, your audience will get confused, which will dramatically hurt your overall SEO efforts. Follow the minimalistic design approach, use colors and themes that reflect your brand identity, and deliver a seamless experience to visitors.
# Create Strong Headline
This practice also can be helpful when you are creating an email marketing strategy. The first thing anyone notices when they visit your landing page is your headline. Therefore, it should be catchy and attractive. As per the research conducted by OptinMonster, you have only eight seconds to grab someone’s attention with your taglines. If you fail to do so, they will go somewhere else.
If you are a beginner and having zero knowledge about creating strong headlines, here are some tips that can help you,
- Know your audience
- Do homework before creating content
- Employ the right keywords ( now, new, exclusive, etc.)
- Add numbers
- Keep it short
- Avoid using complex words
Along with the headlines, you can also use subheadlines to support the statement; it will keep users engaged and convey the explicit meaning of your landing page.
# Choose the Best Landing Page Builder
Today, everything is available online, and creating an eye-catchy landing page is no more a brainy task. To create an attractive landing page, there are many readymades and custom landing page builders available online, all you need to choose best that define your business goals and needs.
If you don’t want to appoint a designer and have a little technical knowledge, you should opt for a readymade landing page builder such as Mailchimp, Unbounce, Instagram, etc. These sites offer templates that are ready to use; you only need to drag and drop options as per your requirement.
You need to choose the best landing page builder that is
- Responsive and mobile-friendly
- Loads fast
- Offers unlimited colors and font selection options
- And much more
Choose the best that converts and attracts maximum eyeballs.
# Add Powerful CTA
This is the most crucial element of your landing page. After all, we all want customers to click faster and redirect to a dedicated website or app. CTA is that little but mighty button on your landing page that encourages your visitors to take action. It could be about anything like a free trial, discount, subscription; it means you have to include a button that pushes visitors to click.
Here you can take the example of Netflix, a video-streaming site, which clearly says, “sign up free for up to a month.” This shows how simple yet powerful CTA catches people’s attention.
# Include Social Proof
Today, we can not overlook social media and online reviews to make a solid customer base. More than 71% of customers trust online reviews before they make any decision. As per the survey conducted by Bright Local, 91% of consumers trust online reviews ( social media or Google reviews) as much as personal recommendations.
This explains how social proof can encourage a buyer to take action. Social proof can be in any form, such as testimonials, case studies, customer reviews, storytelling, and much more.
Get Started with These Tips
If you want to grow your food delivery business with an attractive landing page, keep in mind the above practices. Create an eye-pleasing landing page that attracts eyeballs and leaves a long-lasting impact on your users.
With these expert tips, you are well on the path to increasing conversions and growing your food delivery business.