In business and in marketing today there are a lot of different ways to reach out to the customer, promote your product, and market your brand. One of the innovations of marketing, and one that has been come across as if by accident, is social media marketing. Social media marketing is the promotion of your product or business using recreational platforms whose initial purpose is not business, but instead social connection. A lot of companies have tapped into the positive potential and possibilities of social media marketing, from design and promotion to mass texting service. There are several benefits to the use of social media marketing for business purposes. This is why many businesses and entrepreneurs have opted for using the practice of social media marketing to promote their business and product. However, there are also some businesses that haven’t caught onto the practice, because they have yet to see the positives behind it. If you are still not convinced of the practice of social media marketing, then here are 5 benefits of using social media marketing for promoting your business.
#5- Tapping into a Huge Market
One of the main reasons social media platforms became exploited for business purposes is because the sheer amount of users that exist on these platforms. Starting a business and promoting it on social media has the potential to reach all these users. More and more people are registering for social media accounts. These users range from all types of ages, countries, and parts of the world. The beauty of social media is that certain social media apps and platforms will promote content based on the likes and preferences of the user. So they will often come across, almost stumble across, new businesses and products that have been promoted to them by the social media platform’s algorithm. By building a following on social media, you not only promote your business, but you gain credibility and a reputation.
#4- Content Spreads Like Wildfire
On social media apps, great content spreads like wildfire. If you’re a business looking to get your name and product out there, social media is your best bet for doing that, in today’s day and age. In the old days of marketing, your bet was creating a good ad, and getting the space on a popular magazine, or prime property billboard, so that people can come across your ad, and be familiar with your business and product. But with social media, all you have to do is create good quality content, that is appealing and attractive, and get people to interact with your content. By doing so, and if people like your ad and connect with your product, then they will begin to share your ad on their own profiles. Thus, achieving great word of mouth marketing. Also, if your customers experience your service, or purchase your product, and they like it, then they will be quick to comment and share their experience on social media. Which is also a great word of mouth tactic or tool, and will do wonders for attracting more customers and greater business.
#3- Great for Interacting With Your Customers
Reaching out and connecting with your customers is an important and vital thing in business. Customers like to feel appreciated and respected, and that their concerns and demands are being met. Part of the perks of social media is that you get to reach out to clients and communicate with them directly, without an intermediary. The same is true the other way around! Customers and followers can leave you comments or inquiries on your post, reach out to you via private messages on the social media platform, or just contact you directly through the phone numbers you provided. This direct and undisrupted way of communicating is great for businesses to build a rapport with their customers, get to know them more, and understand their likes and dislikes. It’s also great for customers because they get to reach out to the business, to voice their satisfaction or dissatisfaction with a product or service.
#2- Social Media Continues to Grow
As mentioned in the introduction, social media is essentially a recreational service, meant to connect friends and family together and promote social connection. However, several entrepreneurs and big corporations saw the potential early on, for promoting their business, and jumped on the bandwagon right away. Now social media is an essential tool, incorporated into every marketing tactic and strategy, for every established business, or every business that is looking to get started. Social media really became popular in the early 2010s. Fast-forward to today, and social media platforms continue to keep growing, as more and more people sign up on social media websites and create their own unique profiles. If you are a business or a marketing whiz, then the advantages of signing up your business on a social media account, and promoting your brand from there, is honestly a no brainer. The fact that the platforms continue to grow is only more attractive to the idea of marketing on social media. That tells you that having a social media foothold will only be advantageous to your and your business.
#1- Social Media is Free To Use
A lot, if not all, social media apps and platforms are free to use. It takes nothing for a user to sign up for a social media account and get to interact. Likewise, it takes nothing for a business to create its own profile, and start building their brand on social media. This is why, when putting up the pros and cons, it really isn’t even a comparison. Social media is easy to use, fun to use, and free to use. So if you are a business, which can tap into an endless pool of customers, with relatively low to no costs, then the question answers itself. Sign up for a social media account, and start promoting your business!