Are you looking for a checklist to build a high-converting website? Well, who doesn’t? The problem is that either the website designing company in India that you hired for the job is focused on building a graphic design masterpiece to show off their designer skills or at times you put together a shabby website yourself in a hurry to start a business. If you hire a good agency, the first thing that the experts will tell you is to have a rightly optimised website.
Here’s how you should proceed to get one.
Have a Solid Foundation
A good website built on a solid foundation can work wonders. It should be designed keeping the business goal in mind, which in this particular case is to maximize conversions and make money. It should thus be designed by a professional web design company that has expertise in your niche and understands the latest designing trends besides taking care of all basics of website designing. This includes having breadcrumb navigation, keeping it simple and clutter-free, providing all the relevant information at appropriate places, placing both the primary and secondary call to action buttons at the right places etc.
Make It Visible and Easy to Search and Browse
Building a good website and offering excellent products or services at the best rates is no good if your audience cannot reach you. Thus, you should have a proper digital marketing strategy in place. You can take the help of agencies like Techmagnate that know how to make your website visible in search engine results and divert the right and relevant traffic to your website. Only if you get the relevant audience will your chances of conversion increase.
You will also get a lot of casual visitors. In fact, a major percentage of the traffic would be of these casual visitors who will come just to explore your website without having any intention of making any purchase. Engaging these visitors is of paramount importance as they have shown some intent and can be the potential buyers. Also, these casual visitors constitute a major chunk of the traffic. It is for these visitors that secondary call-to-action buttons are placed on the website. But, you should take care to ensure that these secondary call-to-action buttons do not cannibalise the primary. This precaution is extremely important to take because the primary CTAs are meant for those who have landed on the website with the intent of purchasing, while secondary is only to lure casual visitors and motivate them to turn into buyers.
Test Your Checkout Process
Most of the buyers abandon the cart during the checkout process. Thus, you should thoroughly check this process. It should be of appropriate length, providing the buyers with multiple payment options, having few value-added options. Having a progress tracker at the top of the checkout screen is always good as the buyer knows where exactly he or she is and this also helps in figuring out at which stage the maximum abandoning happens. You can thus look for the causes and get them resolved using the data.
Give Due Importance to Security of Website
Online security is the most critical thing. If the buyers find that your website is not secure and not all security protocols are in place, they chuck the buying process despite liking the product. Thus, ensure that all security protocols and licenses are in place so that the users are convinced that their personal and financial data is safe and secure with minimal chances of getting leaked and compromised. Every website needs to adhere to certain compliances. For instance, an e-commerce website should be PCI compliant; those dealing in healthcare need to be HIPAA compliant. Having an SSL security certificate is mandatory and it also helps to enhance the Google rankings.
Get Proper Analytics Done
It is extremely important to understand the user behaviour on your website because only then you can take corrective actions if required. The website designing company in india that you will going to hire for the job should make use of appropriate tools to collect and analyse all the relevant data to figure out the black spots or those areas that are weak. Once the problem areas are figured out, taking corrective actions is an easy job.
Establishing an online presence and running a successful business is not an easy job. It requires a lot of planning and execution at every level right from creating a website to identifying the potential audience, making your website visible to them, motivating them to visit your website, providing them the right user experience and keeping them engaged and persuading them subtly to make a purchase. If anything goes wrong in any of these steps, the whole exercise becomes futile. Thus, having a proper checklist is a must to build a high-converting website.