Over the years, link building has emerged as the mainstay of a successful SEO initiative. If you have a robust backlink profile with an adequate proportion of quality links from high-authority, niche-relevant sites, you can expect to rank well and retain your position up there. However, things can be more complicated if you scratch the surface. Mastering the art of link building goes beyond just identifying quality websites you can connect with and actually getting backlinks from them. There’s much more you need to understand to come up with a holistic plan that aspires to get you quick and sustainable results.
What makes things even more complex is the dynamic nature of SEO. Something that worked well yesterday may be useless today; so staying a step ahead of the prevailing trends and Google algorithms is not a choice if you want real, tangible benefits from your backlink profile. Certainly, it becomes important to dig deeper into link building and understand it to the core. Here are some facts about link building that you must know for creating and implementing a strategy that works.
Linking only to the homepage is not good enough
When it comes to result-oriented link building, relying only on the site’s homepage is not a great idea. Rather, ensure that you get them to different pages of the website. If you confine only to the homepage, you will end up with spammy link building. Following context is the key- for example, a link to the homepage is apt if someone is mentioning your brand. But product, news or blog pages appear more relevant if the content relates to products, updates or generic information. This approach will get you a natural backlink profile, which will be prioritized by Google and get you extensive benefits from the ranking perspective. Linking to specific pages can also do wonders for your conversions.
Only high-quality links get you the results you want
While building backlinks, sites with high metrics should definitely be your top priority. However, they are not the only prospects that are of value. A mix of high-, mid- and low-authority sites is what you should aspire for. This approach would make your profile natural- and natural is certainly stronger in this context. Linking with low domain authority (DA) sites is not always bad because it may be an indication of the site being a new one. Relevance is another factor that deserves attention when it comes to securing quality links; rather, it can override DA in some cases. Don’t expect a high DA site to work if it isn’t relevant to your niche. Conversely, targeting a low DA yet perfectly relevant website may be a better approach.
Recycling the content for different sites does not help
Another lesser known link building fact that you should pay attention to is content duplication. Avoid publishing the same content on different sites because it won’t serve the expected benefits, regardless of the quality and relevance the content and the sites have. Even if you recycle the piece by altering words, sentences and paragraphs, it won’t do much good for your strategy. Google is smarter than ever and can identify duplication in content, particularly if you repeat this trick time and again. You cannot expect recycled content to be as good as new content. Rather than trying this trick, invest efforts in creating new pieces that deliver real value and fresh information to the audience. You will surely score results!
Keeping track of your backlinks is not a choice
Link building is not a do-and-forget strategy, rather the ones you build need constant tracking and monitoring throughout the lifespan of your website. Needless to say, not all links are created equal- there are good and bad ones. Fortunately, there are options in backlink checkers that you can rely on for getting a holistic and clear picture of your backlink profile. This lets you identify the gaps and secure the best opportunities out there. You can even compare your positioning in comparison to that of the competitor and find out the areas where you need to cover up. Continuous tracking of your profile is a reliable and actionable means to realign your future strategy.
Include social media in your link building plan
Another aspect that marketers often overlook while building links is social media. Remember that you must not leave out social media if you want results quickly. Though much is not said about how links from social media can boost your ranking, they surely add diversity to your backlink profile. Not getting such links, on the other hand, can make the profile appear spammy and unnatural. Therefore, you need to go the extra mile for securing likes, shares and tweets from social media platforms in addition to the regular link building practices for getting them from appropriate websites. And remember that social media links are great for branding because they give trust and credibility to your business.
Think beyond informative and high-value content assets
Without any doubt, informative and high-value content assets are the backbone of quality links but you can think beyond them. Apart from valuable resource pages and blog posts, unconventional pieces like engaging videos and games can also serve as linkable assets for your website. What you really need for creating such assets is a great idea that has the potential to click with the audience. Checking out the linkable assets of your competitors is a good way to nail such ideas. And don’t just follow suit while creating the asset- try something bigger and better instead.
Link building is more than a technique- it is also about creativity and out-of-the-box thinking. While you need to stick to the basics and follow the trends, thinking something totally different can sometimes just do the trick for you. At the same time, it is important to be selective about the websites you link with, keeping in mind their relevance and authority. A well-planned and clear link building approach right from the start keeps you on the right track. And remember that adaptability is vital because the SEO landscape changes every other day and keeping pace with the changes is the key to success.