Starting a business is no easy task. That much is sure. However, there are certain ideas that don’t require the same number of resources and finances as others. One such idea is beginning a courier business.
If you were to launch a courier business, you would benefit from minimal startup fees as you don’t need to spend a load of money on equipment, for example. Plus, there’s no requirement for experience, education, or qualifications to begin in the industry. Oh, and there’s always a demand for delivery services – which means there are always potential customers available to ensure your business is a viable one.
Even though less effort is required in terms of getting started, there’s still a lot of work required to run a successful courier business. To ensure you have a solid plan in place, below is a quick guide on starting this type of company and getting up and running within 30 days.
The right equipment
It goes without saying, but the most essential piece of equipment is the right mode of transport. If you already have a suitable vehicle, this is obviously good news as your initial expenditure will be kept low.
If you need to purchase a van or truck, however, you may need to acquire a loan or other form of financing. There are various points to consider when selecting a vehicle. Fuel efficiency is one of the biggest points, as you’ll naturally be traveling large distances due to the nature of your work.
So what other equipment do you require for a startup courier business? A smartphone is another vital tool, but you’ll already have one of these ready to go. As a result, the only other equipment you’ll have to purchase is a dolly. This is needed if you’re moving large items as part of your delivery service.
The right software
Expanding on from the previous point, it’s highly recommended you use specialist software to plan your routes. Forget about having a physical map in your vehicle or even using Google Maps for the job. A dedicated route planner can optimize getting from point A-to-B.
By producing more efficient paths, delivery route planners can provide your business with a number of helpful benefits – the type that can ensure your startup succeeds during those tough early months. Due to more efficient routes being created, this leads to you – and your future drivers – being on the road for less time overall. This brings costs down while also improving customer satisfaction as deliveries are made quicker.
Build a brand
Coming up with a name for your business is an important step. You want a name that is unique, catchy and allows you to stand out from the crowd. After all, the way your business is presented can make all the difference in securing trade from customers.
When producing your branding, it’s always wise to attach something like ‘courier service’ or ‘deliveries’ to your name. This way, there’s no confusion about what your business actually does for both potential clients and search engines.
A logo is a next step in the branding process. As with the name itself, you want the logo to be impactful and eye-catching without being too busy. If you’re not proficient with graphic design, you can find freelancers via platforms such as Upwork and Fiverr that can produce high-quality logos for under $30.
As part of your brand building, also ensure you secure a website domain name and social media profiles with your business name.
Outline your business model
You have the equipment. You have a brand name and logo. Now it’s time to outline your general business model.
For a start, you have to determine the boundaries for deliveries. Will you be delivering all across your town or city? Perhaps the entire state? Maybe you have ambitions to go nationwide with your courier service? Once you have decided the boundaries, you will have an understanding of your customer base and the type of cap you can place on gas and mileage expenditures.
Your business model should also incorporate the hours and days you plan to work each week. Are you willing to work seven days a week? Is it important you have the weekend off from your courier business? Do you want to commit over ten hours each working day to maximize your reach? Finding the right balance is vital not just for the success of your business but also for your own personal wellbeing. You want to make a profitable business, yes, but you don’t want to sacrifice your health to achieve this goal.
Market your company
Your business is ready to hit the road and start completing deliveries. There’s just one issue – nobody is actually aware your company exists. This is why you need to get your name out to the masses. You need to put in a large amount of effort to promote your business and explain to customers why your new outlet is better than the rest.
There are many ways you can go when marketing your company. Your website should be the first priority. Along with detailing all the important information that revolves around your courier business, you should also design it with search engine optimization (SEO) in mind. Sure, you’re not going to benefit much from this SEO implementation in those first 30 days – yet the long-term results are worth the effort.
Social media is also your friend. Platforms like Facebook and Twitter are free to use yet give you the potential to reach millions of users each day. You need to put in considerable effort to build up your presence on social media, however. Ensure you stick to a regular daily posting schedule and also interact with profiles that relate to your business.
In addition, it is wise to create your Google My Business account. This helps your company to show up in relevant local search results on Google, which also includes it appearing on Google Maps.