How to Protect Your Brand from Email Spoofing

As the online world is emerging day by day, so are the cyber concerns related to the same. Lately, there has been an increasing occurrence of cyber vulnerabilities that have been impacting businesses/brands. Out of many, one of the most common cyber attacks faced by users is email spoofing.

It’s a tactic utilized by spammers where you are fooled into believing that the email is sent by a trusted origin/source. However, in reality, it’s a scamming approach used by cybercriminals where they target businesses through falsified email addresses. If you have been encountering email spoofing lately, here’s how you can protect your brand from the same:

Go for DMARC Authentication

DMARC, which is abbreviated as Domain-based Message Authentication, Reporting, and Conformance, is a helpful email authentication protocol that can prevent common cyber loopholes like email phishing and spoofing. It boosts email security by helping servers to identify whether the email is from a legitimate source or from fraudulent ones. It filters genuine emails to users to enhance the overall email security model of a company.

Train Your Employees

Education is another crucial tactic to prevent email spoofing. So, familiarise your new hires and employees with the basics of cyber vulnerabilities. Organise training sessions that focus on cybersecurity loopholes like phishing and spoofing, so they can stay aligned with the same in the time of need. Apart from the training, keep reminding your employees of such issues through frequent reminder sessions.

Ensure an Organized Inbox

One of the biggest mistakes made by most brands/companies is that they don’t keep their inboxes clean and well-maintained. And when this happens, employees are more likely to avoid emails that are spoofed or fishy. As they keep dodging the red flags, email spoofing becomes more common, making it complex to deal with for brands. So, companies should certainly set a strict protocol for maintaining an organised and clutter-free inbox. Also, it’s important to check every received email thoroughly.

DomainKeys Identified Mail

If a brand is more vulnerable to security threats like email spoofing, then DKIM can surely help in that case. It’s another incredible standard email authentication method that adds digital signage to outgoing emails. With this strategy, the receiver can easily identify whether the emails are from a genuine source or fake ones.

Sender Policy Framework

SPF, or Sender Policy Framework, is another efficient email authentication protocol that helps companies to know whether the email sent to their customers is sent from their established IP address or not. With this strategy, brands can prevent common cyber threats related to emails, whether it’s phishing, spoofing, or others.

Other Tips:

  • Use an anti-malware solution and keep it up-to-date
  • Ensure that the sender address matches the display name
  • Check for any spelling errors in the sender’s name
  • Thoroughly scrutinise for look-alike domains
  • See if there is any sense of urgency in the email content.

These are some of the ways to protect your brand/business from email spoofing. Try them out to keep these cyber threats at bay!