When you think of business intelligence and analytics systems, they seem like complex programs with nothing to do with your daily life. Datasets and deep learning seem like faraway ideas that barely affect or touch your daily life. However, there are some algorithms that you come in contact with daily, and you don’t even realize it. Most of these interactions have to do with machine learning.
Machine learning is the backbone of artificial intelligence and smart technology. This processing technology takes data points and information, analyzes patterns, and makes strategic decisions without the help of human interference. This automation puts the onus on the technology and allows your systems to function on their own. Process more data and gain new competitive advantages with the help of machine learning. These techniques also allow you to target specific clients and interact in new, creative ways. For this reason, you’ll see a lot of applications of these machine learning algorithms throughout your daily life. Here are some of the biggest areas where machine learning affects your daily life.
Targeted Ads
If you wonder what machine learning is used for, look no further than your social media pages. Have you ever noticed that when you’re scrolling, you’ll see ads for products you’ve looked at in the past or fit exactly what you’re looking for? This is because machine learning will take the initial input data and create an algorithm that will show you predictions for products you’ll love. Data mining gets insights from your historical data and helps target ads that they know you’ll like. This applies to retail, technology, and many other services.
Phone Applications
App development has become a huge industry. There’s an app for almost anything, and you can get access with a touch of a button on your phone. Machine learning helps your app track your data and respond in real-time. This can be for any number of things you need. A digital menopause symptom tracker can help you track your night sweats or monitor your menstrual cycle. With the help of fancy algorithms, your labeled data can lead to more answers and logistics than ever before.
Netflix Suggestions
Entertainment platforms benefit a lot from machine learning. Your Netflix account and other streaming services are the best examples of this. When you log onto your Netflix account, one of the first things you’ll see is your suggested shows and movies. This is a result of machine learning and smart home living. The algorithm takes past content you’ve streamed and helps put together a curated list of suggestions just for you.
Search Engine Optimization
There are billions of websites and digital platforms on the internet. When you do a Google search, there are usually thousands of hits to answer your questions. Search Engine Optimization (SEO) uses machine learning to provide you with the top hits that will be most beneficial to you. By prioritizing the web pages with the most hits and best keywords, this automation will give you the best search results every time.
GPS Tracking
GPS technology takes big data in real-time and offers reinforcement for traffic notifications. Machine learning helps these apps and systems alert you of traffic and issues that exist on the roads. With pattern recognition and predictive analytics, they can label problem areas for you to avoid. This makes your commute that much better.
Interactive Gaming
Artificial intelligence allows for you to interact with computers and technology like they are an actual human. By studying patterns and practicing specific tasks, these algorithms can interact with you like you’re talking to a real person. This is most evident when playing games online against a high-level opponent who is your computer system.