BIG ADVANTAGES OF HAVING A PERFECT LINKEDIN BANNER

BIG ADVANTAGES OF HAVING A PERFECT LINKEDIN BANNER

Making a LinkedIn profile is quite simple. You can do it either from the mobile app or from your desktop.

However, if you really want to stand out, making a profile isn’t enough. You also need to have the perfect LinkedIn banner. Below are some of the reasons why.

A Good First Impression

Your LinkedIn banner is one of the first things people will notice about your page. It’s quite hard to miss since it occupies the biggest portion of your profile page.

Your banner can make either a weak or strong impression depending on how you design it.

If you want to look trustworthy and professional, consider adding photos of your team members or your mission statement. This shows your business’s openness to make new business contacts and consider potential employees. It can also help your audience understand how they can benefit from your products or services.

You can also showcase your work. Try getting screenshots of your most impressive works and turn them into a collage. Once your audience sees how good you are at what you do, they’ll easily feel the need to take action.

You can also upload a photo of your office space or work environment. This will give your audience a glimpse of how you work. It can show professionalism, too.

If you choose to post a photo of your workspace, try to include an image of your desk. Make sure that there are pads of paper, glasses, or pens as these things can convey sophistication. If you are a corporate executive, adding a photo of your boardroom is good, too.

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Strong Brand

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When you create your LinkedIn banner for this purpose, try to include your brand colors and logo. If you have a tagline or a slogan, make sure that it’s catchy enough to get people’s attention. With the right tagline, your brand would be easily recognized.

You can also add photos that highlight the products or services that your business offers. In picking images, stick with high-quality photos as they reflect the quality your audience can expect from you.

There are several online tools that can help you with this. One excellent example is Venngage.

The tool offers a wide selection of copyright-free images you can use. It also has a lot of templates that you can use as inspiration when coming up with good LinkedIn banner ideas. You can also find really good font styles there.

A Digital Business Card

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Think of your banner as a digital business card. With that in mind, make sure that your design has everything your audience would like to know about your brand.

It needs to have your basic contact details. Add your phone number, website, and email. This way, your potential clients won’t have a hard time getting in touch with you. And when you include your contact details, make sure that they actually work. You wouldn’t want to lose a customer just because you put the wrong phone number or email address in your LinkedIn banner.

Based on the basic LinkedIn banner size, the space is quite limited. You have to be extra careful when making your design. Make sure that all the important details are there without making the design look crowded and overwhelming.

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If you are having a hard time making your copy, you can check out LinkedIn banner examples on the internet. If possible, check how your competitors designed their banners. It’ll give you an idea of what you should and shouldn’t do when making your design.

Of course, when looking at other people’s work, avoid designing your banner in the same way they did theirs. Even if you are using them as inspiration, you should refrain from making a similar design,

People prefer a business that’s unique. If you only aim to look like your competitors, there’s no way you’ll be able to earn your own loyal customers. You have to show them something that’ll make them want to stick with you.

True Intention

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A LinkedIn account for your business that uses the default blue banner may not look professional to its target audience. It may actually appear unreliable and uninteresting.

If you want to stand out from the competition, spend some time designing your banner. Make it look like you made an effort trying to impress your audience. Consider it as your chance to shine.

Try to be intentional with your design. Showcase who you are, what you are about, and why you’re better than others.

Your Events

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Apart from promoting your brand, you can also use your LinkedIn banner to share and promote your events. If you have outsource link building events, for example, you can make a banner with a photo of you and the name of the event. Include the date and time, too.

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Creating the right LinkedIn banner can help you make a really strong impression. It can boost brand awareness and promote your real intention as a brand. If you want to get started in making your design, check out Venngage.

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