Artificial intelligence is becoming integral to our daily lives, opening up a world of possibilities. Aside from optimizing business processes, they also entail radically transforming entire sectors of the economy. IFS research shows that up to 90% of businesses intend to invest in AI implementations in the future. This article will explore what applications of this technology can yield the most benefits.
Optimization and automation of business processes
AI technology automates repetitive activities, resulting in enhanced efficiency and reduced human error.
An example of such implementation is the quality control system at Bunge, implemented by Solwit specialists. Bunge is one of Central Europe’s largest oilseed processors and vegetable fat producers. With the implementation of a computer vision inspection system, the company uses AI to verify labels conform to standards. LabelScan, the system, has substantially improved the efficiency of the label verification process by automating it.
Enhanced customer interaction
In CRM systems, artificial intelligence can improve marketing materials, help develop blog ideas, and more. AI data analysis can assist salespeople and specialists in discovering the kind of content recipients want to receive so the company’s message will be better tailored to the target audience. Furthermore, it will help generate reports, process statistics, or clean databases.
We can already find CRMs on the market that incorporate these solutions, including:
- Hubspot – Chatspot,
- Zoho – Zia,
- Salesforce – Einstein GPT,
- Pipedrive – Sales Assistant,
- Freshworks – Freddy AI.
Support in business decision-making
In 2018, the consulting firm PwC estimated that artificial intelligence could increase global GDP by 14% by 2030.
Several improvements and optimizations will lead to this change, primarily by automating business processes, mainly routine and repetitive tasks.
Despite this, we should not to forget that artificial intelligence allows us to rapidly analyze vast amounts of data and generate helpful business information that can be used to shape business strategy, marketing, or sales, and this can help managers make more informed decisions.
Innovation in content creation
The use of advanced algorithms in Generative AI makes it possible to produce content that is not only grammatically correct but also tailored to a specific audience. This allows companies to better adapt their messages to individual customers.
With machine learning, the messages generated by current customers, like emails or phone calls, can be processed by an algorithm that then uses the information to answer future customer questions more effectively.
The market also offers solutions for creating automatic newsletters based on customers’ interests and purchasing histories.
Increased profitability and reduced costs
Incorporating AI into company systems can save significant amounts by streamlining processes, reducing errors, and increasing operations efficiency.
As a result of using artificial intelligence in the financial sector, efficiency increases, costs are reduced, quality is improved, and customer satisfaction grows.
Automating activities such as answering frequently asked questions, briefings, and even preparing and signing contracts can eliminate human error.
Take advantage of AI solutions with a proven technology partner
Companies can benefit immensely from implementing artificial intelligence in the long run, not just financially but also strategically.
If you are seeking a proven technology partner who can help you implement AI and show you how to leverage its potential to generate higher revenues in your company – set up a free consultation with Solwit’s experts!