Most forward-thinking business owners understand that innovative software is essential in today’s competitive business climate. It can ultimately improve productivity, accuracy and reliability, while saving your business time and money.
Yet, selecting the right software for your company can often feel like a difficult task, as there are so many options to choose from. To help you make an informed decision, check out the four crucial software programs for every business.
- Microsoft Office 2016
Top of every company’s list should be Microsoft Office 2016, which replaced the 2013 software version, providing greater administration features. It is also beneficial for companies to sign up to Office 365, which is a subscription service that allows users to store their documents in the cloud and invite other users to edit or collaborate on a document.
It can provide your business with greater flexibility, as people can edit a document, presentation or spreadsheet in real time – so you can effectively work with people on the other side of the world. If you frequently collaborate with others as part of your job, you may wish to use a tool like draftable to compare documents to identify any differences that may need to be corrected and ensure that everyone is on the same page.
- Core HR Software
Every small or large business must invest in core HR software, as it can reduce time spent on various administration tasks, lower costs, and can increase business support.
It ultimately allows both you and your team to manage records anywhere at any time and can prevent employees spending their days chasing records. There is even an alert system to remind staff and managers about key dates in a calendar. Visit peoplexcd.com to find out more about HR software.
- Email Marketing Software
As most successful entrepreneurs will know, it costs less to retain a customer than to acquire a new one. Once you have gained a new customer, you must do everything in your power to remain at the forefront of their mind, so they are more likely to return to your brand when needed.
The best way to do so is through email marketing, as it allows you to communicate the latest deals, collections or company news directly to their inbox. That is why you would be wise to invest in a powerful email marketing software program, such as MailChimp, which allows you to create, organize and store mailing lists, and offers professional templates to make it simple to send an email newsletter to your customers’ inbox.
- Social Media Management Software
Remove the monotony from publishing and analyzing campaigns by investing in social media management software. This handy tool allows companies of all sizes to schedule various social media posts in advance on the likes of Facebook, Instagram, Twitter, Pinterest, and more.
You can also review the accumulated data to gain an insight into the posts that are or aren’t working on the platforms, so you can make the appropriate tweaks to your campaigns. As a result, you can successfully improve your reach, grow your followers and increase a clickthrough rate. Some of the best software options to choose from include HootSuite, Sprout Social, Buffer, Sendible, and CoSchedule, to name only a few.